ABC Admits Advertising is Effective

I can't help but feel bad for the author of this article. Basically, he's saying that effective advertising is effective. Great, excuse me while I grab a Kleenex on my way to the Xerox machine. Anyway, I do think that pharmaceutical companies have no need to advertise as much as they do, but then again, you could say the same thing about fast food restaurants. Are their advertisements too effective? Shouldn't we just regulate all advertising? Maybe we should just regulate ABC News authors who write ridiculous stories.